Lucky Saint launches second alcohol-free beer

Alcohol-free beer brand Lucky Saint has launched its second beer with the release of its alcohol-free Superior Hazy IPA.

The beer is the brand’s first new product to come to market since the launch of its original lager in 2018.

Luke Boase, founder of Lucky Saint, said: “Five years after the launch of Lucky Saint’s Unfiltered Lager, I am beyond excited to announce our alcohol-free Hazy IPA.

“I’m extremely proud of the IPA we’ve created, following two years of development. The ambition was to brew an alcohol-free IPA that captures the magic of new world hops, balanced with exceptional body and the perfect level of bitterness. Here’s to the next five years.”

Operators can purchase the new Hazy IPA directly from Lucky Saint as well as via distributors and wholesalers Matthew Clark, Bidfood, and Dayla Drinks.

The announcement comes as a growing number of beer brands are entering the low and no-alcohol space, which constitutes anything up to 1.2% abv. In February of this year, Peroni launched its Nastro Azzurro 0% beer and, in July, Guinness announced it made an investment of €25m (around £21.3m) at its St. James's Gate brewery in Dublin to triple production of its zero-alcohol stout.