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Technology Buying Guide 2025: how to maximise hotel occupancy
Take the hassle out of daily rate adjustments with revenue management software.
With constantly shifting market conditions, filling hotel rooms is by no means an exact science, and the goal of finding the right number of guests at the right price at the right time is a never-ending dance. Revenue management software can take the weight off manual decisions, looking at your pricing range and occupancy and adjusting both to fit. And with many users reporting an increase in revenue in a few months, there can’t be many hotels where software with this sort of insight isn’t already indispensable.
Find the latest revenue management software below.
Cendyn Grouprev sets rates for group bookings
What is it? Cendyn’s Grouprev specifically covers group hotel bookings.
What does it do? It is a demand-based group pricing and forecasting tool that helps hotels maximise the value of their event spaces and group business. Grouprev provides insights and recommendations that enable sales managers to respond quickly to requests for proposals (RFP).
In October 2024 Cendyn acquired Knowland, a provider of data-as-a-service intelligence on meetings and events for hospitality businesses.
What the industry says Kristen Lair, corporate director of revenue, Omni Hotels & Resorts, says: “With Cendyn Grouprev, we’re able to respond quickly to group leads and use data to quote group rates. It’s no longer throwing a dart at a dartboard and guessing on rates. We have the data and the strategy we need to offer the most competitive rate out there.”
Contact
Visit www.cendyn.com/company or book a demo www.cendyn.com/grouprev
Price rooms responsively with Duetto
What is it? Duetto Open Pricing enables hotel revenue teams to optimise segments, discounts and rate packages independently, based on market demand.
What does it do? Hotel rooms are optimally priced for each day, each guest segment and each room type, driving higher room rates and increased profitability.
Duetto says hotels can flex unlimited incremental price points on their demand curve, regardless of the best available rate price, and keep selling even during peak periods. In addition, Duetto has specific products for selling group business and function spaces.
What the industry says More than 600 hotels use Duetto in partnership with hospitality cloud service Mews. Properties that use Mews and Duetto in combination have reportedly seen an average revenue increase of 6% in the first year and a further 10% revenue per available room (revpar) increase after that.
Duetto’s revenue strategy app GameChanger is also now available on the Oracle Hospitality Integration Platform (OHIP), making it accessible to hotels using Opera Cloud.
Contact
Outsource to the experts with HotelPartner
What is it? HotelPartner was established in 2006 and is a partner for more than 500 hotels and accommodation providers across Europe.
What does it do? It offers pricing and automation strategies through a team of revenue management experts, rather than providing software. The team will analyse hotel data, competitors, market trends and pricing history to develop a tailored strategy for optimised pricing.
What the industry says Jane Patterson, general manager at St Brelade’s Bay hotel in Jersey, says: “We trust HotelPartner because we achieved more than 14% revenue per available room [revpar] growth and increased our direct website bookings by more than 40% within a year of partnership.”
Stephen Gow, general manager at the Chester hotel in Aberdeen, says: “HotelPartner’s unique approach offers a comprehensive all-in-one solution that works seamlessly with our existing systems. Our results are showing that we have significantly boosted our performance in a very competitive environment in the city.”
Contact
Visit www.hotelpartner.com
Stretch your horizons with RoomPriceGenie
What is it? RoomPriceGenie is a revenue management tool that claims to boost revenue by 22% and save time with an automated revenue management system. Prices start from €107 (£89) per property per month.
What does it do? It allows hotels to set minimum and maximum prices for their rooms and to up to 18 months of future pricing. RoomPriceGenie is designed to be user friendly and affordable, making it accessible for independent hotels and allowing them to compete with larger chains. Almost all RoomPriceGenie clients choose to automate their pricing using its property management systems or channel manager, with updates happening 12 times a day.
What the industry says Stephen Dorman, owner of the Alexandra hotel in Weymouth, says: “In terms of time-saving, I now have an extra hour a day, but this is inconsequential compared to the increase in revenue that I’ve had. I started using the system in January and in February my revenue was almost double the previous year.
“What really surprised me was that I always considered my pricing to be aggressively on the high side, but this August I increased my average daily rate by 11% compared to last year while still being full. I would never have had the confidence to do this without RoomPriceGenie.”
Contact
Visit roompricegenie.com/why-choose-roompricegenie or roompricegenie.com/pricing
RoomRaccoon offers a bespoke pricing package
What is it? RoomRaccoon offers revenue management modules within all-in-one hotel management software for independent hotels. Prices start from £124 a month.
What does it do? It offers packages for hotels with 10-100 rooms at four price levels, with monthly or annual charges. Users can pick and choose which services they can use, such as how many users, room categories or level of reporting they would like.
The RaccoonRev upgrade allows hoteliers to benchmark their rates against competitors in the area, and implement dynamic pricing rules to capture demand, up to a year in advance. The user-friendly interface streamlines operations, and automated rate updates save time.
What the industry says The Bull Auberge is an 11-room boutique hotel in Suffolk. It faces intense competition from larger properties in the area for weddings, so owners Jake and Katy Berridge looked for a property management system that included dynamic pricing, rather than having to integrate a third-party system.
Jake says: "Having access to a dynamic pricing tool is invaluable. I dread to think of the countless hours I would spend each week on competitive analysis and setting up all these dynamic tools.”
Contact
Visit roomraccoon.co.uk or roomraccoon.co.uk/pricing
Maximise revenue up to two years in advance with Atomize
What is it? Atomize is for hotel and revenue managers who want to secure a competitive advantage in a constantly changing market.
What does it do? Intelligent machine learning converts market data into optimal pricing decisions, eliminating any manual tasks related to tactical pricing. Users can detect recovering demand before it shows on the books, so hotels can be more proactive with pricing.
Atomize prices different room types independently of each other based on actual demand. Room prices are automatically adjusted to demand 24/7 and up to 730 days into the future.
What the industry says Most users see a 15% revpar increase in the first quarter and Atomize says its customer portfolio shows an average 20% revpar increase after six months.
Customers include Talbot Collection Group, Criterion Hospitality, Ecclestone Square hotel and Mollie’s motel group. Darren Sweetland, managing director at Mollie’s, says: “Atomize’s automatic real-time price suggestions and rate updates save our general managers valuable time they can spend on engaging with guests or handling other important day-to-day tasks.”
Contact
Visit atomize.com
Book a demo atomize.com/book-a-demo-with-atomize
SiteMinder launches Dynamic Revenue Plus with IDeaS
What is it? Dynamic Revenue Plus (DRP) is a comprehensive revenue management solution within the SiteMinder platform that incorporates pricing recommendations powered by IDeaS.
What does it do? Real-time mobile notifications alert hoteliers about opportunities such as upcoming events, sudden changes in demand or competitor rate adjustments.
DRP also offers bulk room rate updates, new minimum base rates and lengths of stay, sales restrictions, inventory adjustments and new marketing promotions, which can all be done on mobile or desktop.
The system responds to the need for a convergence of distribution, revenue optimisation and market intelligence strategies.
DRP will be available worldwide from 2025.
What the industry says Fready Goenawan, revenue and distribution manager at Ovolo Hotels, says: “Using SiteMinder’s platform, we can see right away which countries are returning to our hotels. We can also break down the data to see performance metrics such as length of stay, so we can roll out a new promotion to suit.”
Contact
Visit www.siteminder.com
Register your interest in Dynamic Revenue Plus sm.siteminder.com/Dynamic-Revenue-Plus.html?z=1b14e6
The Technology Buyer’s Guide 2025
Booking tools How to use software to maximise efficiency in your tables or bedrooms
Food safety Tracking and recording software that takes the pain out of food safety legislation compliance
EPoS Why your electronic point of sale is at the centre of your profitability
Property management Control everything from one point: from room bookings to spa days
Guestline – more than a PMS How to tackle ’zombie’ hotel tasks
Workforce management Organise shift, take care of HR and look after your staff
Photo: Anton Vierietin/Shutterstock
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