Technology Buying Guide 2025: Guestline – more than a PMS

Madonna, Lady Gaga, J-Lo, Cher – in the world of celebrity these are four names recognised for breaking boundaries and excelling in areas beyond music, into films, the arts, fashion and merchandising.

 

In the world of hospitality technology, Guestline is evolving beyond its hero solution – the leading property management system for UK independent and boutique hotels – to a suite of intuitive solutions.

 

As part of the Access Hospitality family, Guestline is today much more than a PMS; it provides hoteliers with a multitude of ways to reignite their business and inspire organisational change.

 

With the industry staff turnover rate at 42% within 90 days, one of the biggest challenges for hoteliers is to break the cycle of ‘zombie tasks’, using automation to streamline operations and reinvigorate hospitality by putting your guests and staff first.

 

Elevate the guest experience

Technology must promote trust and facilitate ease, adding value throughout the guest journey. Elevating the guest experience begins with re-energising your team, freeing staff of monotonous administrative tasks to focus on meaningful guest engagement.

 

In working with intuitive guest-facing technology through responsive booking systems, self-service portals and kiosks, you can empower guests to do more, while capturing the guest data to grow revenue with personalised upgrades and special offers.

 

With digital registration completion averaging 31%, staff and guests enjoy much faster check-ins.

 

“By empowering the guest to manage their own stay, our hotel partners are not only liberated from administrative tasks, they also benefit from faster access to more accurate first-party data, which can drive better efficiency and personalisation,” says Robert Ventura, technical product manager at Guestline.

 

Invigorate back of house

Endless spreadsheets and number crunching has turned finance, sales and revenue teams into data zombies. It’s time to reawaken the back office by simplifying operations with smart business practices to spark commercial excellence. In providing the right tools you can empower your team to take more informed action. By understanding business performance – including reservation forecasts versus staff rotas – all teams can continually optimise revenue and costs.

 

From automated revenue management systems to AI-powered workflow management and inventory procurement software, Guestline helps your teams go further.

 

Reignite the hunger for F&B

With F&B struggling to remain profitable, technology is plugging the gaps for your resources to go further and bring order to the chaos.

 

Systems such as ResDiary facilitate bookings and free staff from redundant administration, giving you room to reinvigorate the hospitality experience. Using real time F&B performance data you can continually control staffing, resources and inventory, and with improved dining and menu management you can maximise profitability for long-term success.

 

“Hotel staff need more time for value-based tasks. We see around 25% of table bookings now coming via the GuestStay portal, with even more upsell options already in development. At a time when room-only margins are tight, every little uplift on guest spend counts – and with staffing issues still prevailing, reducing ‘zombie jobs’ and creating more autonomy for guests is vital,” says Chris Jones, senior product manager at Guestline

 

Forging connections

Just as good hoteliers yearn to foster meaningful connections, good technology should effortlessly connect your hotel, staff and guests.

 

Guestline’s Cloud Platform forms the hub of successful independent hotels that support staff and effectively respond to guest needs and market changes. Pick and choose the solutions that work for you; whether this is from the extensive Access Hospitality family such as Rotaready, ProcureWizard, allora.ai, Acetelo and Access EPoS or one of over 500 third-party integrations.

 

More than a PMS, Guestline’s technology supported by quality service puts hospitality back at the heart of operations and takes your hotel to the next level.

 

Discover more at guestline.com