Regal Foods embraces Love Handmade Cakes

Food supplier Regal Food Products Group has acquired fellow Yorkshire-based manufacturer, Love Handmade Cakes, for an undisclosed sum.

Established in 2004 in Leeds, Love Handmade Cakes (formerly Exquisite Handmade Cakes) bakes a range of more than 100 cakes, traybakes, individual cake bars and muffins for foodservice wholesalers, coffee shops, distributors and other foodservice outlets.

Regal detailed that Love Handmade Cakes will continue to operate as an independent business whilst accessing its new parent group’s resources and investments.

The acquisition comes 24 months after the Regal group bought out desserts manufacturer, Just Desserts Yorkshire. Love Handmade Cakes now joins bakery brands including Regal Bakery, Yorkshire Baking Company and the Cake Emporium within Regal’s portfolio.

Younis Chaudhry, chief executive officer of Regal, emphasised that long-term growth through acquisition is “integral” to the group, enabling it to offer a mix of bakery products.

Regarding the latest deal, he added: “Love Handmade Cakes brings us new opportunities to develop and introduce a new range of products, including individually wrapped flapjacks, wrapped cake bars, muffins and other ‘countertop’ favourites. Servicing customers on all business levels remains a key focus of ours and the acquisition bring us the ability to further reinforce this.”