Regal Foods creates chilled desserts arm with Dragons’ Den-featured cheesecake brand

Yorkshire-based Regal Food Products Group is to boost its chilled desserts offer by acquiring artisan cheesecake maker Love Cheesecakes for an undisclosed amount.

Love Cheesecakes is based in Lancaster and specialises in producing more than 100 cheesecake lines for wholesale and foodservice.

The bakery focuses on single-serve and canapé-style cheesecakes and also sells directly to consumers through event catering, festivals and other large outdoor events.

In 2020, Love Cheesecakes appeared on television show, Dragons’ Den, giving the artisan bakery a step on the online ladder. It now has an online presence through several ecommerce platforms.

Since the acquisition of Just Desserts Yorkshire in 2022 and more recently Love Handmade Cakes, the Regal Group has focused on growing and developing its desserts range.

Younis Chaudhry, chief executive of Regal, said the latest buyout will give the company’s customers “a solid offer across all ranges and price points”.

“With a catalogue of over 100 products, there will be plenty of opportunities for new product developments, giving us the platform to bring a whole new range of exciting flavours and combinations to customers old and new,” he said.

“As a group we have the resources and infrastructure in place to bring Love Cheesecakes in line with our vision and family of dessert brands and look forward to integrating the bakery and its assets into one of our existing manufacturing sites.

“This strategic step will further strengthen our growth and open up opportunities in the chilled desserts category.”

James Asquith, founder of Love Cheesecakes, will work with the new owner’s team to support the transition of Love Cheesecakes and its assets to Regal’s manufacturing site in Leeds.

Regal expected to create five new jobs as it scales the brand.

Asquith added: “I am confident that Regal Food Products Group’s expertise and resources will take the bakery to new heights, reaching even more customers and continuing to deliver the quality and values we as a business stand for.”