Supplier Awards 2025: Hot Beverage Brand of the Year – Taylors of Harrogate

Family-run coffee company Taylors of Harrogate has demonstrated its leadership of the hot beverage market with its coffee bags, which are a convenient way for hoteliers to offer roast and ground coffee.

The bags create a premium in-room hot beverage with the taste of proper coffee, but without the fuss or complication of traditional brewing.

Judges were impressed by the brand’s cross-channel marketing campaign – ‘It takes a big family to make a great coffee’ – which championed its family values and communicated the care and attention that goes into every cup, as well as raising awareness of coffee bags among hoteliers.

Over the past year, the brand has also strengthened its relationship with operators through partnerships that have allowed the Taylors team to network with the UK’s biggest hotels.

The out-of-home market has provided significant growth opportunities, with the coffee bags achieving a 25% increase in value and a 22% rise in volume last year. Rich Italian is the best-selling variant, but the introduction of the Decaffé 80s pack for the out-of-home market has driven a major shift, with Decaffé now accounting for 20% of coffee bag sales, up from 10% a year ago.

This brand has been rightly rewarded for meeting the demand for high-quality, convenient decaffeinated coffee options in the out-of-home space.

Judges’ comment

“A fantastic, family-owned brand that is not only innovating through its coffee bags, but is also a fantastic supporter of the hotel and wider hospitality industry.”

Jack Greenall, owner, Wren Pubs

Shortlist

• Taylors of Harrogate
• Yorkshire Tea