Majestic Wine’s Enotria puts 50 roles into consultation

Majestic Wine Group-owned Enotria has put 50 roles across its 275-strong workforce into consultation, The Caterer can reveal.

 

Majestic Wine Group’s executive chair and chief executive John Colley said the consultation, which coincides with a new business strategy for wine and spirit supplier, will ensure Enotria is “fit for the future”.

 

The Caterer understands that Enotria colleagues were informed today (24 February) of a 30-day consultation process that will impact roles across the firm’s sales, IT, finance, buying, marketing, people, facilities and supply chain departments.

 

It is understood that the final number of redundancies is expected to be significantly lower than the 50 roles included in the ongoing consultation process.

 

The consultation follows a cash injection of an undisclosed amount into Enotria by Majestic Wine last year, with capital used to rebrand it from its previous Enotria&Coe branding alongside widening its portfolio of wine, stabilising the business and driving more profitable growth.

 

Enotria, which was founded by Remo Nardone in 1972, works with more than 1,000 producers across its portfolio, approximately 240 of which are wine and sparkling wine producers.

 

The specialist supplier counts Gaucho, Rick Stein, Côte Brasserie, Bancone and L’Enclume among its hospitality partners.

 

Colley said: “I’m really encouraged by the progress Enotria has made over the past year. To continue to build momentum and deliver on our new strategic plan, we now need to re-organise the Enotria business to reflect and better serve our three key customer groups – premium and prestige on-trade; nationals and large off-trade; and large regional accounts. 

 

“In order to put that channel strategy right at the heart of Enotria and ensure we are fit for the future, we are proposing some structural changes that could result in a reduction in headcount. This is a difficult but necessary step to restructure the Enotria team, simplify certain functions and speed up decision-making processes. Our people, as always, are our priority and we will be supporting all impacted colleagues through this process.

 

“As a group, we remain committed to investing in growth across Majestic, Vagabond and Enotria, including a strong pipeline of new shops and bars, and ongoing improvements to our systems, data and logistics capabilities. All of this will benefit our customers across retail, wholesale and hospitality, and help the group cement its position as the UK’s largest end-to-end premium drinks specialist.”

 

Enotria was acquired by Majestic in 2025 for an undisclosed sum.