Heineken UK and the Thinking Drinkers join forces to eradicate poor pints

The Thinking Beer Service three-part series, aims to tackle these issues. Each episode of the video series, all of which are available online, covers one of the three key areas of beer and cider service that ensures the delivery of a perfect pint: Perfect Pour, Glassware and In the Cellar.

With an average of £2,000 per year, per beer tap lost in wastage in the UK on-trade, the series offers a fun but invaluable resource to help operators increase their bottom line through draught sales.

Will Rice, On-Trade Director at Heineken UK, says: “Our own research and insight tells us that a quality pint of beer or cider is absolutely key to a great customer experience in the on-trade. At Heineken UK, we’re therefore determined to support operators as to achieve this by ensuring all venues are equipped with the best knowledge, tools and cellar management systems, like SmartDispense, to make their jobs easier.

“We hope this series provides operators with another important resource to help them consistently deliver a high-quality serve, highlighting some of the key actions a server can take to deliver a great pint and reduce waste, resulting in a better customer experience and boosting the bottom line.”