Grazing lands three-year contract for new Virgin London HQ

Grazing has won a three-year contract to oversee the catering at Virgin Group’s new London headquarters.

The terms of the deal secured by the venue and workplace caterer were not disclosed.

Grazing was chosen to provide all catering services including staff dining, events, hospitality and pantry provision in Virgin Group’s new four-storey 24,000sq ft office, which occupies former recording studio Whitfield Studios in London’s Soho.

The multinational conglomerate’s London-based 400 team members moved into the office earlier this month.

Sam Hurst, chief executive of Grazing, said: “We’re delighted to be working with Virgin Group at their new Whitfield Studios headquarters.

“Sustainability has been a priority for Virgin throughout the design, build and procurement of the new office and the team felt there was an alignment of values between the two businesses, and appreciated our flexible business model. We look forward to building a great working relationship with them over the coming years.”

The contract win follows a busy year for Grazing, which was acquired by Restaurant Associates, part of Compass Group, in August 2024.

Over the past 12 months it has seen a 30% growth in business and a 50% increase in capacity at its central production unit, where Federica De Marchi was appointed head chef.

Grazing was founded by Hurst in 2007, who has since grown the business from one café into a corporate catering company.