Caterer and Hotelkeeper rebrands as The Caterer
Caterer and Hotelkeeper has rebranded its multimedia publishing group as The Caterer, while launching a radical new website and restyled magazine.
The move sees the launch of a new, groundbreaking digital service designed to deliver personalised news, views, images and job alerts to users at their convenience and on their choice of device. Using the latest technology, The Caterer audience will be able to filter and present content tailored specifically for their own use.
Leading-edge community functionality will allow individuals, businesses and associations to build profiles and networks and add their voices to the debates that shape hospitality, while the website's extensive overhaul also sees the transformation of the supplier directory and property content, which sit alongside The Caterer's recently remodelled jobs site.
The magazine, available in print and digitally, has been revitalised with a contemporary look, with new and enhanced content to inspire and inform those working in hotels, restaurants, pubs and bars, and foodservice.
Hotels coverage has been extended further to include more inspirational articles as well as critical business advice ranging from revenue management to routes to market.
The new developments complement the changes also made in recent months to The Caterer's events portfolio, which has grown by a further 12 events in the past year, including the Caterer Digital Summit, the Foodservice Cateys, and Business Breakfasts for senior executives. More events are planned later this year with the inaugural Foodservice Forum for foodservice directors taking place in October.
The Caterer chairman Clive Jacobs unveiled the changes at this week's Cateys. He said: "I truly believe that the developments I have outlined will re-establish the Cateys, the Acorns, The Caterer and thecaterer.com firmly at the heart of the UK hospitality community.
