First Look: Pod hotel charging £70 per night opens in London’s Soho

According to press materials, the shared bathrooms are “spa-quality”, complete with rain showers and hair dryers, while the social areas and self-serve bar will offer coffee, pastries, snacks and cocktails.

Fredrik Korallus, chief executive of Otherwander Soho, said: “Otherwander Soho represents a distillation of what guests truly need – and should pay for. No frills, no wasted space, no friction. We offer a seamless, fully digitised guest journey, considered design, a comfortable night’s sleep, and exceptional value in the epicentre of one of the world’s greatest cities.”

Otherwander has set out ambitions to expand into “major cities worldwide”.

Its launch comes after Criterion Capital opened the 1,000-bed Zedwell Capsule Hotel Piccadilly Circus in late 2025, which famously sold beds for £30 a night.

At the time, Halima Aziz, head of hotels at Criterion Capital, told The Caterer the capsule hotel offering can directly compete with “the price of an Uber home on a Friday night or a price of a train ticket if you live outside of London”.