Elli Jafari promoted to managing director of the Standard London

Elli Jafari has been promoted to managing director of the Standard, London, having joined the hotel as general manager in August 2018 ahead of its July 2019 opening.

Prior to joining the 266-bedroom hotel near King’s Cross, Jafari was managing director for the Curtain hotel and members’ club in Shoreditch.

She said: “It has been an absolute honour to steer the ship at the Standard London for the last two years, working alongside some of the most committed and creative people in the industry. We’ve had a pretty wild ride – from opening the hotel to closing and reopening throughout this past year – but I remain enormously proud of all we’ve achieved and I am beyond thrilled to now be managing director of the hotel, supported by this brilliant bunch.”

Amber Asher, president and general counsel, Standard International, added: “We wholeheartedly congratulate Elli on this much-deserved promotion to managing director of the Standard, London. Elli supported the team through an incredible opening and has become a tremendous leader through the most challenging of times during this pandemic, with hard work, skill, heart and perseverance.”

The property was the first opening outside of the US for the group, which was created in 1999 and has six other hotels in New York, Los Angeles, Miami and the Maldives. Thai real estate developer Sansiri made its first investment into Standard International in late November 2017 and is now the majority stakeholder.