Elior launches new Foodsmiths brand

Contract caterer Elior UK is bringing together its services for owners and operators of attractions, venues, events and stadia under its Foodsmiths brand.

Foodsmiths has been designed to accelerate Elior’s expansion in a sector it believes will benefit from greater innovation, and the aim of improving transfer of best practice between Foodsmiths teams, new offer development, service technologies and insights into food trends and customer attitudes.

At the heart of the Foodsmiths is the promise of delicious, healthy, imaginative food, made with fresh ingredients from sustainable sources, cooked and prepared freshly on site.

The brand will not always be visible on site, as in most cases services are delivered under a bespoke brand for each client. Elior will however, be rolling out a Foodsmiths-branded café and restaurant format.

Kenny Finlayson, Elior UK managing director and head of the Foodsmiths brand, said: “Under the Foodsmiths portfolio, our focus is on delivering food and service formats that maximise the quality of the customer experience and enhance the clients’ brand reputation and commercial returns.

“Foodsmiths gives us the platform for doing what we’ve done successfully in other sectors of our business – joining up the very best value adding thinking and methods from right across Elior, in the UK and internationally, to create a great and constantly improving customer experience”.

Founded in 1991, Elior Group operates catering contracts across the B&I, health and care home, defence, education, stadia and heritage sectors. It operates across six countries, generated €4.89m (£4.19m) in revenue in the financial year 2017-18, has 109,000 employees and feeds more than five million people on a daily basis.