Doughnut Time seeks partners for 2025 relaunch

Doughnut Time is seeking partners to relaunch the dessert concept in the UK next year with an expanded offer.

A syndicate led by Damian Griffiths, the brand’s founder and chief executive of Doughnut Time Germany, has re-acquired the UK brand rights including its intellectual property, effective from midnight on 31 December.

Doughnut Time was founded in Australia and became known for its pop culture-inspired desserts, including the Kylie Mint-ogue and a Lotus Biscoff doughnut named after David Hasselhoff.

It entered the UK market in 2019 with a store on Shaftesbury Avenue in London and has expanded to 15 stores with over £45m in director-to-consumer sales and 365,000 Instagram followers under current UK franchise operator, Tom Anderson.

As part of the transition, Anderson will rebrand the existing 15 stores under a new identity.

Doughnut Time is now seeking partners to drive its relaunch in 2025 with a new dessert menu combining coffee, in-store production and a “premium gifting experience”.

“Tom and his team have done an extraordinary job in establishing a retail and e-commerce doughnut powerhouse in the UK,” said Griffiths. 

“Their efforts have paved the way for the next chapter of Doughnut Time, and we wish them every success with their new direction.”

In 2023, Doughnut Time Germany launched two stores and a production bakery in Berlin overseen by Griffiths.

“Over the past 18 months, we’ve refined a next-generation dessert concept in Berlin, blending indulgent treats, exceptional coffee, and an experiential retail environment,” he added.

“We’re excited to bring this to the UK and work with new partners to create something truly special for dessert lovers.”