Win a free keg of beer every month for a year with Ross Kemp and HEINEKEN SmartDispense®

With the third and final episode of the series now live, Ross is celebrating by offering one licensee a free keg of any HEINEKEN UK beer brand every month for a year in 2025*. Any operator that signs up to install a SmartDispense® draught system before the end of October is in with a chance of winning the prize.

The Ross Kemp Behind Bars series forms part of a campaign showcasing how HEINEKEN UK’s industry leading SmartDispense® draught technology can support outlets in reducing wastage whilst improving quality.

Will Rice, On-Trade Director, at HEINEKEN UK says: “The pint is at the heart of the British pub experience – it’s that moment where a perfect pour, a clean branded glass, and just the right amount of fizz come together. With HEINEKEN SmartDispense®, we’re on a mission to ensure every pint is perfection, changing the game, ensuring every sip is as perfect as the last.”

“We wanted to lift the lid on the tech behind these perfect pints and who better to help us than one of Britain’s most famous landlords. We know how important quality is to our consumers which is why we’re so excited to not only showcase our HEINEKEN SmartDispense® technology but also shine a light on the hard-working landlords that make it all happen.”

Alongside the launch of the final Ross Kemp Behind Bars episode and additional trade support, HEINEKEN UK has launched a new consumer competition aimed at driving footfall into UK pubs.

As part of the activity, Ross is calling on punters to find the pub that serves the best pint in the UK. Consumers are being asked to rate their pints on the UseYourLocal platform in order to win a VIP Ross Kemp Pub Package, which includes a visit from Ross himself, pints on him, a range of his favourite bar snacks and the best seat in the house for them and their mates. In addition, Ross will visit the winning pub to pull some pints and join the winning consumers and their guests to enjoy some great food and beer.

How SmartDispense® can support your business

• HEINEKEN SmartDispense® is a cutting-edge draught dispense solution that can be tailored to the needs of your bar and will ensure your customers get the perfect pint every time.
• SmartDispense® can save you over 20,000 pints of beer, cider, cleaning liquid and water per pub, per year.
•  Let the expert SmartDispense® technical team take over the hassle of line cleaning, saving you time to focus on other areas of the business, all the while increasing the yield of each and every keg of beer.  

For more information on HEINEKEN SmartDispense® and the prize draw, click here

*Full T&Cs apply and can be found here.