Cornish resort Three Mile Beach experiences record 95% spike in online package sales

Located off the coast of St Ives Bay, widely known as ‘surfers’ paradise’ Three Mile Beach resort prides itself on offering all the comfort, freedom and space of having your own holiday home – but with all the amenities and services of a boutique hotel.

With 15 luxury beach houses with uniquely premium self-catering options, Three Mile Beach did not struggle for attention in the highly competitive market. However, previous tech issues lead to a disjointed booking experience and revenue loss.

This significantly improved after implementing advanced cart abandonment and availability navigation systems from Profitroom. These tools worked to boost Three Mile Beach’s revenue by an impressive 5%.

Resolving these issues were crucial for Three Mile Beach, as they frequently encountered "unavailable" notifications for new clients and lacked reminders for abandoned carts with their previous provider.

Nick McIvor, general manager at Three Mile Beach, said: “The results we saw after implementing Profitroom’s availability calendar and cart abandonment tool were eye-opening. 

“After our first three months with Profitroom, our direct bookings instantly rose by 28%, going on to reach 95% by the end of our first year. 

“Through working with Profitroom, we were able to eliminate our over-reliance on online travel agents and seamlessly integrate the new technology into our existing point of sale system and minimise stumbling blocks for potential customers.” 

“We wanted a provider who could give us peace of mind and who could maximise our conversion rate online, and I could not fault the team at Profitroom. From the onboarding team to our customer success manager, I felt reassured to know that they were just a phone call away.”

The Profitroom team also identified package opportunities that Three Mile Beach could seamlessly add to their current offerings to boost average room spends. These packages include yoga and surf lessons, foraging walks, and dinners with a private chef, all integrated at every customer interaction to further distinguish Three Mile Beach from its competitors.

As a result, there has been a remarkable 43% spike in year-on-year online package sales revenue and room nights by 15%.

Patryk Luszcz, UK director at Profitroom, said: “Profitroom’s ethos is to partner with hotels and resorts worldwide and truly tailor the booking journey to their customers’ exact needs. Three Mile Beach’s impressive success is rooted in our dedication to providing guests the power of choice, allowing them to personalise their stay as they see fit.

“The next 12 months for Three Mile Beach are set to be its most exciting yet, and we can’t wait to help integrate a new strategy for the resort and find the best ways to secure more bookings and drive total revenue.” 

For more information about Profitroom and Three Mile Beach visit www.profitroom.com