Vegan pizzeria Purezza to open first London site

By Rebecca Riezebos

Purezza, the UK's first vegan pizzeria, will open a second location in London's Camden in February 2018.

The plant-based Italian restaurant first opened in Brighton in November 2015.

The new restaurant will be just a two-minute walk from Camden Town Tube Station and will seat 100 diners. Operating a completely vegan menu, based around its own range of vegan cheese and meats, the restaurant will offer wholegrain sourdough pizzas, pastas, burgers, raw dishes and gluten-free options.

The company's lab work has resulted in the development of ‘mozzarella' made from organic Italian brown rice, chickpeas and oil, and ‘meats' such as pancetta, mince and burgers made from pea protein.

Regarding the expansion to London, Stefania Evangelisti, co-founder of Purezza, said: "We are at the tip of the iceberg when it comes to what we create with plants and we look forward to having London join us on the journey to see where things can develop next."

While this will be only the second Purezza branch, they have fierce expansion plans and are seeking investment to grow further into other cities around the UK.

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