Seren acquires Penmaenuchaf Hall Hotel

Seren, a collection of Welsh hospitality venues, has announced it will be taking ownership of Penmaenuchaf Hall hotel near Dolgellau, Gwynedd, on 13 June.

Current owners Lorraine Fielding and Mark Watson are selling the 14-bedroom hotel and retiring.

It will be Seren’s first venture in north Wales, joining the Grove of Narberth hotel in Pembrokeshire; the Michelin-starred Beach House restaurant in Oxwich; and Coast restaurant and Kiosk café in Saundersfoot. The group said it had been searching for the next venture “for some time” and expanding to north Wales had been “a long-term goal”.

Seren managing director Neil Kedward said: “In our minds, small has always been beautiful and our team intuitively knew that we’d found the right property as soon as we pulled up at the gates. Penmaenuchaf has that rare quality of being a luxury hotel that instantly makes you feel comfortable and relaxed. The wonderful owners have created a truly warm and welcoming hotel and we hope to build on their success in the years to come.

“The hard work starts now for our team, as we search to fill key management roles in the hotel, with Lorraine and Mark retiring. The current hotel team already operates at a great level, and we look forward to working together with them to build on their success. Over the next few years, we’re planning significant refurbishments at the hotel, working alongside our friends and renowned interior designers, Martin Hulbert and Jay Grierson together with their brilliant team, to create an iconic Welsh country house hotel.”