Salt Bae’s Nusr-Et London turns over £7m in first 14 weeks

Salt Bae’s Nusr-Et London in the Park Tower Knightsbridge turned over more than £7m in its first 14 weeks of trading, accounts filed with Companies House have revealed.

The opening from Turkish chef Nusret Gökçe, nicknamed ‘Salt Bae' after his flamboyant meat seasoning antics turned him into a social media star, had been planned for several years before the doors finally opened.

The buzz and pricing (a giant tomahawk steak will set diners back £630), generated countless media headlines, which clearly translated into roaring trade.

In just over three months, from 23 September 2021 to 31 December 2021, Nusr-Et turned over £7,028,266, with earnings before interest, taxes, depreciation, and amortisation of £2.8m and pre-tax profits of £2.2m.

In its accounts the company said: “The company has performed higher than the expected results for the last quarter of the year and the directors believe that the company will be able to continue to trade for the foreseeable future based on the profits generated during the year and management’s thorough review of cash flows.”

The results were achieved despite the impact of Omicron, which disrupted hospitality trading over the vital Christmas period.

Nusr-Et London is owned by parent company Dogus International, which does not list Gökçe as a director. It was the group’s first opening in the UK, following restaurants in Turkey, Dubai, Abu Dhabi and America.

Photo: www.nusr-et.com.tr/locations/