Revolution Bars Group becomes the Revel Collective

Revolution Bars Group has changed its name to the Revel Collective as it begins to reposition the business after its recent restructuring.

The operator of 60 pubs and bars, which includes Peach Pubs and Founders & Co, launched a formal sale process in April alongside a restructuring plan that included raising £12.5m. After talks with Nightcap over a deal failed, it pursued its restructuring plan which included closing some 25 bars. 

Last month Luke Johnson was named non-executive chairman of Revolution Bars Group, having acquired a 20% stake in the business earlier this year.

Revel Collective chief executive Rob Pitcher said that the name change signalled a fresh start for the business.

He added: “The change of name to the Revel Collective signals a fresh start and better reflects the businesses and brands within the Group today which includes Peach Pubs and Founders & Co.

“Change is good, and always provides opportunity, especially now from the firmer platform from which the Group is operating. Importantly, for our people it provides a new dawn and stability from the uncertainty which our restructuring caused. 

“I am excited to be putting the new plans into action and to be beginning a new era in our journey where we can focus on our team and our guests, growing the business and delivering positive value for all stakeholders."