Pizza brand Purezza buys majority stake in vegan cheese producer

Vegan pizza group Purezza has acquired a majority stake with vegan cheesmonger, La Fauxmagerie.

The pizza company was founded in Brighton in 2015 by Stefania Evangelisti and Tim Barclay (pictured above).

It opened its first London restaurant in Camden in 2018 and added a northern site in Manchester in 2021.

La Fauxmagerie was founded by siblings Rachel and Charlotte Stevens in 2018 and is now listed in Planet Organic and a store in Brick Lane, London.

Evangelisti called the partnership “a perfect match in our eyes”, adding: “At Purezza’s core, we want to be able to offer foodie vegans, vegetarians, and even those with no dietary requirements, an alternative that doesn’t compromise on quality, flavour and dining excellence and La Fauxmagerie is passionate to achieve the same goals.”

Charlotte said: ‘’We’re so excited to be joining the Purezza family who, in addition to being female led, share our mission to increase accessibility to high quality, plant-based products. By combining the forces of the best plant-based restaurant and cheese brand in the UK, we can continue to expand our offering together and bring the best plant-based products to the world.”

Purezza and La Fauxmagerie will showcase both brands at the Plant Based World Expo later this week at the Excel Arena in London.

Terms of the deal were not disclosed.

Image credit: Ellen Richardson