Prezzo appoints Mark McCulloch as CMO

Prezzo has announced the appointment of former Pret A Manger and YO! Sushi marketing director Mark McCulloch to chief marketing officer.

 

McCulloch will join the high-street brand on a part-time basis, working three days a week, to drive the next phase of Prezzo’s strategy to enhance customer experience.

 

He will work closely with new chief executive James Brown to revitalise Prezzo’s position as one of the UK’s most beloved Italian dining destinations.

 

McCulloch said: “I’m thrilled to be joining Prezzo at such an exciting time. I’ve always admired the brand’s rich heritage, serving Italian favourites up and down the UK for the past 25 years.

 

“The opportunity to work with James Brown and the Prezzo team to help grow the well-loved brand is a challenge I can’t wait to get my teeth into. With my experience working with the best brands in the hospitality sector across the globe, I’m confident we can create something incredible that the team will be proud of and that will excite our guests (current and new).”

 

Brown added: “Mark’s reputation in the industry speaks volumes. His work with brands like Pret A Manger, YO! Sushi, Dishoom and Rosa’s Thai has demonstrated his ability to innovate, adapt and lead in competitive markets, making brands both busier and more famous. We’re thrilled to have him on board and look forward to working together as we refresh and evolve Prezzo and take it as a team to the next level.”

 

McCulloch has more than 20 years’ experience in the industry and is also the brains behind Hospitality Rising – a high-profile advertising campaign that launched in 2022 to drive industry recruitment.

 

Hospitality Rising aimed to encourage young people aged between 18 and 30 to consider a career in restaurants, bars, hotels and foodservice with catchy straplines, social media campaigns and easy access to an online jobs board.

 

The campaign was put on pause earlier this year due to a lack of available funding, having reached a “milestone” of 300,000 job applications.