Pret ups discount for subscription customers as it takes loyalty scheme international

Club Pret subscribers will enjoy a doubling of their discount on food, snacks and additional drinks from 10% to 20% come September.

Pret A Manger’s monthly coffee subscription service, where customers can have five barista-prepared drinks per day and a discount on its wider menu, was launched in 2020 to get the business through the Covid-19 pandemic.

The subscription was relaunched in April this year. The service now costs £30 per month and Pret will increase the discount it offers on its menu to 20% from 5 September.

Pret reported 17.8 million redemptions over the last three months, up 31% year-on-year, while one in five Club Pret transactions include a purchase alongside the redemption of a drink.

The coffee chain also said it plans to roll its loyalty scheme to the US and France this year. Pret, which is owned by investment firm JAB and founder Sinclair Beecham, said all of its remaining markets would offer the scheme from 2024.

“Club Pret was built on the idea of rewarding our most loyal customers, giving them more reasons to visit Pret and helping them enjoy everything our menu has to offer. Since we relaunched the subscription, we’re seeing more customers pick up their favourite baguette or croissant with their usual coffee fix, making the most of Club Pret throughout the day, and sharing the benefits with their friends and colleagues," said Pano Christou, CEO, Pret A Manger.

“We’re now ready to take this even further, doubling the Club Pret discount and expanding this offer to customers outside of the UK. Club Pret has become a critical part of our growth strategy and we’re excited to bring it to more people than ever before, delivering great value in the process.”

Last month, the high street chain reported a return to profit for the first time since 2018, crediting the success of its Club Pret subscription service and international expansion for boosting revenue.

Pret also recently announced the opening of its first café in Northern Ireland as part of its plan to open 20 stores across Ireland over the next 10 years.