Maya Jama invests in plant milk brand

British television presenter and entrepreneur Maya Jama has become an investor and co-owner of Swedish plant milk company Sproud.

 

Sproud is the preferred milk alternative at Joe & the Juice cafés and is formed from yellow split-peas.

 

Jama will be the face of Sproud and a strategic advisor as the brand continues its growth, with some consumers moving away from both dairy and oat milk alternatives.  

 

The pea-based milk is said to be low in sugar, high in protein and have zero allergens. It is also recognised by CarbonCloud as the milk alternative with the lowest climate impact.

 

Jama said: “I’m really excited to become a co-owner of Sproud. There’s a lot to love – the products taste amazing, and the packaging is eye-catching, too, but ultimately I like what the company stands for in terms of health and sustainability.

 

“The Swedish connection also really appealed to me," she added. “My mum is half-Swedish and I have very happy childhood memories of summers in Sweden with my grandparents.”

 

Sproud’s CEO Sara Berger said: “Our aim is to significantly increase Sproud’s brand awareness in the UK and beyond, and Maya will help us further normalise plant-based choices for everyone – whether in the supermarket aisle or at the coffee shop counter.”

 

Image by Charlie Sarsfield