Kerb’s Seven Dials Market to welcome four new traders

Kerb’s flagship food hall, Seven Dials Market in London’s Covent Garden, is due to receive four new traders.

Two of the four incoming independent businesses have undergone Kerb’s nine-week incubator (‘inkerbator’) programme, which allows participating traders to “leave in a much stronger position to grow their business elsewhere”.

New stall Lucky’s Hot Chicken, which joined the Inkerbator programme in 2017, held a two-year residency at the National Theatre in London’s South Bank, while Colombian taco joint Los Gordos completed the programme in 2022. Motherflipper and Kolkati will also be joining the market.

Kerb revealed that it expects to lose £465,000 in monthly revenue as a result of the changeover, as it will coincide with the closure of four of the brand’s “most lucrative traders”, who will make space for the new additions.

Tom Bickers’ Truffle, which joined Kerb in 2018 and now has five restaurants in London, will be leaving this month alongside Curry on Naanstop, which also joined in 2018. El Pollote, which traded at Kerb for nine years before opening its first permanent site last year, will also leave, along with Club Mexicana, which joined Kerb in 2015 and now has three restaurants.

Traders at Seven Dials Market typically have a lease of 12 months, reviewed by the Kerb team on a quarterly basis.

Kerb has seen 111 ‘inkerbator graduates’ to date, with 29% going on to open their own permanent sites across London.

Bickers said: “The Kerb Inkerbator programme was integral in Truffle’s success. It was a big leap of faith from Kerb to put us on the programme, and cooking truffle burgers in their office in the cold January of 2018 was what started our business. Seven Dials Market has been the springboard needed for us to continue growing due to a low start-up costs and its central London location.”

Kerb was founded in 2012 and launched its first food hall, Seven Dials Market, in 2019.