Jimmy Choo creative director to design Claridge’s Christmas tree this year

The Christmas tree in the lobby of Claridge’s hotel will this year be designed by Sandra Choi, creative director at luxury shoe brand Jimmy Choo.

The tree will be unveiled on the morning of Wednesday 23 November. Named ‘the diamond’, it will be made of reflective mirrors and pulsing lights, with a giant glittering bow on top. Guests will also be able to walk inside the mirror-refracted space.

Choi said: “Claridge’s is a London icon. The perfect blend of glamour and decadence – great things happen at Claridge’s. There’s a magic energy as you enter the doors that’s contagious, from the warmth of the staff to the discrete buzz of guests in the lobby. And at night the hotel invites you to party. Claridge’s is a London jewel, it’s multifaceted, like the diamond that inspired our tree, like Jimmy Choo.”

Paul Jackson, general manager of the five-red-AA-starred, 190-bedroom luxury hotel in London’s Mayfair, said: “I am delighted to welcome Sandra Choi to bring Jimmy Choo’s distinct glamour to the hotel. Christmas is always a truly magical time of year for us here at Claridge’s and this year, we look forward to seeing guests and visitors step inside Jimmy Choo’s sparkling world.”

This is the 12th year Claridge’s has invited one of its guests to reinterpret the Christmas tree in their own style.