Jason Atherton, Roberta Hall-McCarron and Will Murray to speak at The Caterer’s Chef Summit

The Caterer’s free online Chef Summit next month will bring together some of the UK’s top chefs to discuss how they are setting their restaurants up for success.  

Join chef-restaurateur Jason Atherton, Roberta Hall-McCarron, executive chef and owner of the Little Chartroom and Eleanore in Edinburgh, and Simon Wood, chef patron of Wood in Manchester, to hear the acclaimed chefs discuss how they have modified their offer to meet guest expectations. 

They also will reveal how they are maintaining gross profit while delivering dishes that delight diners and offer their tips for inspiring chef talent and devising successful menus.   

The Chef Summit on on 15 October, sponsored by Bidfood and Rational, will provide insights on how to leverage social media for business growth, with Will Murray, chef and co-founder of Fallow, Fowl and Roe in London, sharing his top tips on how can chefs use social media to truly engage with guests. 

The Caterer editor James Stagg said: “Our Chef Summit will address the main preoccupation of every chef, namely how to create a menu that not only tempts in guests and delivers on the wow factor, but also delivers on the bottom line too. We have a stellar line up of chefs and restaurateurs who will share their business advice and kitchen tips to inform and inspire those joining us at this free event.”

Bidfood will also share a first look at its annual food and drink trends for 2025. Join this session to find out about the exciting new trends that will shape menus next year. 

Martin Eshelby, food innovation manager at Bidfood, said: “Consumers are cautious with their spending right now, so it’s vital to understand how their choices are changing so you can encourage them to spend more and keep them coming back.  

“We’ll show you the trends that will help you stay ahead of the curve, whether that’s the new global cuisines on the block, what’s new on the health and sustainability scene, or what they want to eat on the go…and we’ll share some inspiration that will help you to bring them to life on your menu.” 

Sign up here for your free place at the online Chef Summit on 15 October.