Jamie Oliver launches all-day dining concept as he focuses on international market

Jamie Oliver has launched a new all-day dining concept as he continues to focus on his international restaurant empire, following the collapse of his British estate earlier this year.

Jamie Oliver Kitchen will offer a menu of dishes taken from the last 20-years of the celebrity chef’s career. The first two sites under the concept will open in Bali and Bangkok later this month under a partnership with franchisee HPL. Both sites will be converted from Oliver’s Jamie’s Italian brand.

Paul Hunt, chief executive of the Jamie Oliver Group, said: “While diners around the world continue to enjoy our established brands including Jamie’s Italian, we wanted to add to our portfolio and create a concept that allows us to really showcase the best of Jamie Oliver, while giving our franchise partners in each market the flexibility to adapt menus to local tastes and trends.”

In Bangkok the menu will feature a soft-shell crab burger with a green papaya salad and sriracha mayo as well as a low and slow short rib cooked in massaman spices. In Bali, meanwhile, the menu will showcase summer rolls, Oliver’s insanity burger and beef cheek cooked in Indonesian spices.

Oliver said: “Over the past 20 years, I have travelled around the world to discover exciting flavour combinations, picking up incredible influences along the way. The new restaurants will bring those inspirations to life and serve some of my absolute all-time favourites.”

Oliver’s international portfolio comprises 70 restaurants in 27 markets. The chef currently works with 20 franchise partners with a further 19 openings planned to the end of 2020.