Hotel Marketing Awards announces 2021 winners

The winners of the annual Hotel Marketing Awards were announced at a ceremony at the St Pancras Renaissance Hotel in London last night (13 September).

 

The awards, held by the Hotel Marketing Association (HMA), celebrated those who excelled in marketing in the hotel sector over the past year.

 

Petra Clayton, chair of the HMA, said: “Despite the challenges the last year has presented, it remains as important as ever to recognise the exceptional talent and contributions that marketers have made to the success, and in this year, the continuity of the sector. The agility and efforts to overcome and adapt to such challenges is truly commendable.”

 

The 2021 winners are as follows:

 

Best Partnership Marketing, sponsored by For-Sight

 

Highly Commended: Great Fosters, Alexander Hotel Collection for Nyetimber Pool at Great Fosters

 

Winner: The Red Carnation Hotel Collection for the Magic of Music

 

Best Customer &/or Employee Engagement sponsored by Cvent

 

Highly Commended: Best Western for Wave with Words

 

Winner: Splendid Hospitality Group: Stay Splendid

 

Best Innovation, sponsored by Profitroom

 

Winner: Northcote and Umi Digital for Northcote at Home Gourmet Boxes

 

Best Social Media Campaign, sponsored by Umi Digital

 

Highly Commended: Bike & Boot Scarborough and Punch Creative for Muck Off

 

Winner: Devonshire Hotels & Restaurants Group: Devonshire Hotels Festive Giveaway

 

Young Marketer of the Year, sponsored by Revinate

 

Highly Commended: Rachel Fernandes, Reprise Digital UK

 

Winner: Sophie Madgewick, formerly Punch Creative

 

Agency Young Marketer of the Year sponsored by Noetic

 

Highly Commended: Romy Turkington, the Residence

 

Winner: Jessica Marsh, Ralph Trustees