Hard Rock Hotel London to launch in April

The Hard Rock Hotel London has confirmed it will open on 30 April following the transformation of the former Cumberland hotel.

The property in Marble Arch, the first Hard Rock hotel in the UK, will be one of the largest hotels in the city with approximately 900 suites and rooms, occupying a property that was formerly a favourite of 1960s rock legend Jimi Hendrix.

It will pay tribute to Hendrix and other former residents such as Diana Ross, Bob Dylan, Stevie Wonder and Madonna, as well as leading contemporary artists, with a collection of music memorabilia.

Architectural and interior design practice Scott Brownrigg is behind the design, which aims to cater to the needs of both business and leisure travellers. It will feature two bars, a 370-seat Hard Rock Cafe and a Rock Shop selling Hard Rock merchandise.

The Hard Rock Hotel London will be owned and operated by GLH Hotels, with Oliver Kahf as general manager and Robert Catlin as hotel manager.

Hard Rock Hotel London appoints Robert Catlin as hotel manager >>

First look at Hard Rock hotel London >>

Flagship Hard Rock Café to open at Piccadilly Circus >>