Elior signs £13m contract with Birmingham City FC

Elior has secured a five-year deal with Birmingham City FC to become the club’s catering partner.

As part of the deal, which started on 1 July, Elior will cater for both general admission and hospitality fans on matchdays at the St Andrew's stadium in Birmingham, as well as conference and event services.

Elior will also offer its Breaz app to customers, which will provide a cashless, click-and-collect ordering solution to the stadium.

Ian Dutton, chief commercial officer at Birmingham City FC, said: “The new partnership with Elior will benefit every match-going fan, corporate partner and attendee at our events. Elior really impressed us during the tender process with the team’s forward-thinking approach to hospitality and the investment package that will upgrade our offering. We are really excited about working alongside Elior over the coming seasons.”

Kenny Finlayson, managing director at Elior added: “This is a fantastic partnership for Elior and we truly believe this will be a long and successful relationship. Our shared goal is to deliver exceptional food and drink experiences to all spectators and guests at the St Andrew’s. This will be led by our investment in general admission and hospitality areas and a fresh and innovative approach to our catering offer. Exciting times ahead.”