Coco di Mama to open at motorway services in new Roadchef partnership

Roadchef has announced a new partnership with Italian restaurant brand Coco di Mama to bring the group’s pasta-to-go offering to its motorway service sites.

The first Coco di Mama has already opened at Roadchef’s flagship Norton Canes service area on the M6 Toll.

Coco di Mama operates in 145 locations nationwide, however this will be the brand’s first foray into the travel sector. If the trial is successful, Roadchef will look at extending it to its other services.

Roadchef's portfolio of brands already includes McDonald’s, Costa, Leon, WHSmith, Chozen Noodle and Days Inn, as well as its own-brand offerings Fresh Food Café and Restbite. Across its 30 locations, Roadchef operates 91,000 sq ft of catering and 690 hotel bedrooms.

Howard Lockwood, catering and brand development director at Roadchef, said: “We are very excited to be working with Coco di Mama on this pioneering project to bring its innovative Italian food to the motorway. We are constantly striving to add new creative concepts and delicious menu options to our service areas, and we feel that this partnership will give road users a broad range of exciting food options while still having great synergy with the other offerings already in place.”

Coco di Mama managing director Jim Atwood said: “We are delighted to partner with Roadchef to offer our iconic, generous pasta pots to roadside customers served at speed. We first opened our doors in London in 2011 and have been building up our ‘food-to-go’ stores, delivery kitchens and grocery channel partnerships ever since. This move into the travel hospitality sector is a bit of a extension for us, but one which we believe fits well with our business and will suit the model of the motorway service industry perfectly.”