Coca-Cola signs on as UEFA Euro 2020 sponsor

UEFA and Coca-Cola have announced a deal that will see the beverage manufacturer become the official non-alcoholic beverage sponsor for UEFA Euro 2020.

The 2020 tournament will be hosted in 12 cities across the continent in 2020 to celebrate the 60th anniversary of the UEFA Euro competition.

Guy-Laurent Epstein, marketing director of UEFA Events SA, commented: “We value Coca-Cola’s continued commitment to European national team football, which is well into its fourth decade, in coming onboard as a sponsor for UEFA EURO 2020.

“Coca-Cola is a perfect partner for us, not only because of its long association with UEFA, but also because of its ability to unite people and bring them together. This is particularly relevant for UEFA EURO 2020, as for the first time, we are staging the tournament across 12 countries, which will allow more fans than ever to watch top-level football across the continent.”

“We’ve had a long and rich history supporting football at all levels from the grassroots to the world stage,” added Walter Susini, Coca-Cola’s vice-president for marketing for Europe, Middle East and Africa.

“I am delighted that we can continue to share the joy of football with millions of fans, as well as our customers and partners.”

The sponsorship deal will give the company the opportunity to showcase several brands, including sparkling beverages, sports drinks, water, ready-to-drink coffee and fruit-based drinks, with low-sugar and sugar-free options.

UEFA EURO 2020 will kick-off in Rome on 12 June and will come to its conclusion a month later, with the final taking place at Wembley Stadium in London.