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Coca-Cola launches 2020 Christmas advert

10 Nov 2020by Lisa Jenkins

Coca-Cola has launched its 2020 Christmas campaign and festive TV advert.

 

The advert, directed by Oscar-winning filmmaker Taika Waititi and created by agency Wieden+Kennedy in London, offers a schmaltzy tale about a father’s love for his daughter and his journey to make her Christmas wish come true.

 

Kris Robbens, marketing director at Coca-Cola Great Britain, said: “This year, the Christmas season is set to be more meaningful than ever before. As a company, Coca-Cola has been celebrating the festive season through our advertising since the 1920s, featuring uplifting messages of unity and joy. Our new advert reflects the real magic of Christmas – our greater appreciation for loved ones, a sense of community and our need to be present with each other this Christmas, above all else.”

 

The new campaign and

marks 100 years since Coca-Cola started its festive marketing.

 

'The Letter' by Coca-Cola

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Events & Awards

Tipping & Payment Summit October 2024

Tipping & Payment Summit October 2024

Thu Oct 3, 2024Virtual
Businesses not complying with the 1 October Employment (Allocation of Tips) Act could face hefty fines and negative publicity. This online event will tell you exactly what you need to put in place to be compliant with the new rules and the government-mandated code of conduct.
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Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

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