Caffè Nero to open coffee shops in Waitrose and John Lewis

Caffè Nero will be opening new coffeehouses within Waitrose and John Lewis stores.

 

The Nero Group has planned to launch cafés in five Waitrose stores in Billericay, Godalming, Keynsham, Locks Heath and Stroud, which will serve the full range of Caffè Nero’s signature coffees and deli food.

 

The partnership strengthens Nero Group’s existing relationship with Waitrose, which has involved providing Waitrose’s loyalty customers with free Nero blended coffee since 2021.

 

John Lewis department store in London’s White City is also set to welcome the brand’s first Caffè Nero in the form of a 1,500 sq ft site offering 72 covers.

 

Will Stratton-Morris, Caffè Nero CEO UK, said: “Our partnership with Waitrose continues to build and we’ve been delighted with the close working relationship we have grown. We have always seen the potential to deepen that relationship further and the launch of the new cafés in Waitrose is a key step in that process, as is widening the scope of our relationship with our first Caffè Nero store within a John Lewis store.

 

“I’m excited that customers can enjoy the hospitality and premium coffee of a Caffè Nero within the unique shopping experience of John Lewis. It’s a perfect pairing and there is still so much scope for our partnership to continue to grow.”

 

Charlotte Di Cello, commercial director for Waitrose, added: “Our stores are hubs for local communities across the country and we know our customers love to have the option of enjoying a coffee, snack or meal after their shop.”

 

Image: WD Stock Photos/Shutterstock