Bidfresh cites authentic and UK-sourced dishes as key foodservice trends

Fresh produce supplier Bidfresh has identified menus that offer a variety of options, using quality food at an affordable price, as catching consumers’ eyes.

The firm’s latest The Juice Fresh Trends Report, created to support chefs and operators plan and manage the year ahead, uses data from three of its specialist businesses: butcher Campbell Brothers, fishmonger Direct Seafoods and fresh ingredient supplier Oliver Kay.

Results suggest that despite the multiple challenges presented by the current trading environment, operators and chefs can overcome them by using quality fresh ingredients that are reasonably priced and tie in with consumers’ dining expectations, making smart swaps on meat, seafood and fresh ingredients that can keep costs low and quality high.

Key trends identified across Bidfresh include authenticity, with 56% of consumers agreeing that they would be willing to pay more for a dish they perceive as more authentic.

Food provenance was another priority, with 76% of UK consumers currently finding dishes and ingredients that have provenance within the UK appealing.

Furthermore, the report finds that consumers are increasingly interested in ingredients and nutrients that support their health and wellbeing, even if it means paying a little more. Mood, gut health, digestion and reducing sugar intake are all front of mind when it comes to consumer decisions.

Jodie Gamson, senior marketing manager for Bidfresh, commented: “It has been a challenging few years for our British farmers and growers, so to see consumers take a top interest in supporting them is reassuring as we continue through 2024. The trends will challenge chefs to showcase their culinary knowledge and skillset whilst also considering how to adapt to consumers who are making more mindful eating decisions.”