ao link

You are viewing 1 of your 2 articles

To continue reading register for free, or if you’re already a member login

 

Register  Login

Best Western launches new 'boutique lifestyle' hotel brand

Best Western’s newest hotel brand Sadie will welcome its first guests on Friday 1 July in Luton.

 

Sadie is described by the hotel consortium as a “boutique lifestyle” brand which will appeal to owners looking at conversion opportunities.

 

The 87-bedroom Sadie Luton has been developed by Centro Hotels from a former 1960’s office block. It was originally due to open in summer 2020 but has been delayed by the pandemic.

 

The design of the hotel is said to reflect the locality of the area, with lights inspired by the town’s hat-making past and 120 millinery-inspired canvases in the bedrooms painted by Jignesh Patel.

 

Best Western Sadie lights.jpg

 

Ali Mussani, the hotel’s owner, said: “From the word go I was convinced with the potential of the new upscale brand from Best Western. I was hooked with the whole boutique concept, as I come from a high-end interior and design background."

 

Mark Stanley, head of hotel development and member services, added: “The Sadie Luton hotel is the springboard for many more new build and conversion projects in the pipeline over the next few years, as Best Western Hotels strengthens its presence in the boutique lifestyle sector.

 

“The appeal of non-prescriptive design, individuality with a strong localization is something we look forward to exploring more with developers and investors alike as we work towards our second opening in this segment in early 2023.”

 

Best Western represent nearly 300 independently-owned hotels in the UK across 18 brands.

Plant-Based World Expo

Plant-Based World Expo

Social Media Summit 2024

Social Media Summit 2024

Hotel Cateys

Hotel Cateys

Best Places to Work in Hospitality 2025

Best Places to Work in Hospitality 2025

Queen's Awards for Enterprise

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

Jacobs Media

Jacobs Media is a company registered in England and Wales, company number 08713328. 3rd Floor, 52 Grosvenor Gardens, London SW1W 0AU.
© 2024 Jacobs Media