Benugo is to provide the food and drink offering for ABBA Voyage, a digital performance from the original band members alongside a live 10-piece band.
The experience is launching at the ABBA Arena in London’s Queen Elizabeth Olympic Park from 27 May. The length and value of the contract were not disclosed.
The offering will include a premium ‘Departure Lounge’ area, a concourse eatery, four public bars, and a Prosecco bar.
Additionally, there will be eight dance pods seating up to 14 people which will include a private dance space, waiter service drinks and access to their own bar.
The 150-capacity Departure Lounge will offer food and drinks before and after the concert, with bowl and finger food,such as smoked chicken with celeriac rémoulade, pomegranate and watercress; Hells battered cod, skin-on chips and caper emulsion; pulled jackfruit slider, slow-cooked barbecue jackfruit, baby gem, jalapeño, and a plant-based bun; and sweet treats including Crosstown raspberry jam doughnut, and nutty chocolate brownies.
Afternoon tea will be served in the Departure Lounge for matinée performances ,with blackcurrant éclairs and Battenburg cake. Prosecco, wine, beer, soft drinks and cocktails will be served as part of the hospitality package, along with a food station of charcuterie and pickles, British cheeses and antipasti.
The concourse eatery will serve ‘London dog’ with Cumberland sausage; a vegan burrito with roasted Quorn; and a selection of Crosstown doughnuts.
Matthew Thompson, Benugo managing director, said: “We are immensely excited to be part of the ABBA Voyage experience. We can’t wait to welcome a new audience and provide the complete hospitality experience to complement the concert from one of the biggest pop acts of all time.”
Michael Bolingbroke, ABBA Voyage executive producer, added: “We are excited for people to experience the magic of ABBA Voyage, and to welcome guests to our new ABBA Arena in East London. We are delighted that Benugo's world-class food and drink will be a part of this experience, including the exclusive Departure Lounge.”
Benugo was founded in 1998 in London's Clerkenwell by brothers Ben and Hugo Warner and was bought by Westbury Street Holdings (WSH) in 2007. The brand operates foodservice sites at venues including Historic Environment Scotland (including Edinburgh, Stirling and Urquhart Castles), National Museum of Scotland, the V&A, the Royal Parks, the British Museum, BFI Southbank and John Lewis stores, including in Edinburgh and Glasgow.
Photo: Elle Captures