Belu announces Natalie Campbell as new CEO

Belu Water has announced the appointment of Natalie Campbell as chief executive from 1 March 2020.

Campbell is an award-winning social entrepreneur, HarperCollins author and co-founder of A Very Good Company (AVGC), a global social innovation agency, that has worked with brands like Virgin Media, Marks & Spencer, W Hotels, The Guardian and Channel 4.

As a non-executive director, she chaired the Nominet Trust and NCVYS. She was also on the board of UnLtd, the Foundation for Social Entrepreneurs, for 10 years and is currently a civil service commissioner, board member of the Big Lottery Fund, OPDC and LEAP, the Mayor of London's economic action partnership.

“It is a career highlight to be joining Belu at such an exciting time for the business and the social enterprise movement more broadly,” said Campbell.

“I have been an admirer from afar for the last 10 years; leading Belu into the next 10 – continuing purposeful growth and changing lives as a result – is a privilege and honour. The world needs more businesses that put the environment, human rights and sustainable practice at the core of their values and operations, I can't wait to get started.”

Matt King Belu non-executive director for Belu, added: “After an extensive search to find the right new leader for Belu, we are thrilled that Natalie has accepted our offer to join this incredibly impactful organisation. This business has set an exemplar from an environmental perspective and delivered immense social impact over the last decade. We needed an inspirational leader to take us into the next decade, and in Natalie we have found one.”

“She was our stand-out candidate and is a natural fit to be our new chief storyteller and will be able to build on the strong partnerships that Belu already has in place. She is a great fit for the Belu values and in leading ‘A Very Good Company’ Natalie has already lived and demonstrated the belief that business can be a force for good.”

A social enterprise, Belu serves the UK hotel, restaurant, and catering sectors and as of March 2019, as an exclusive partner of WaterAid, announced that over £4m of profits had been invested in bringing clean water, decent toilets and hygiene education to the world’s poorest communities.