Americana's Burger Board has launched the Gourmet Burger Guide, to help operators tap into a market that is valued at more than £3.2b in the UK.
The Gourmet Burger Guide is available to download here and is full of advice, from how to take plant-based burgers to the next level to industry data and news on the hottest burger trends, as well as recipe inspiration.
Kate Sykes, marketing manager at Lantmännen Unibake UK, commented: "We're excited about our new Gourmet Burger Guide, which is packed full of inspiration and insight from our expert Americana Burger Board which includes Simon Dukes, aka Burger Lad.
"We're committed to supporting operators and to get the very best from a burger menu, and with 84% of burger consumers seeing a quality bun as a key characteristic of a gourmet burger offering trading up is essential."