Abokado opens new store in Hammersmith as it eyes growth in the suburbs

Abokado has opened a new store in Hammersmith as it eyes future growth in the suburbs.

The west London store is the 24th for the healthy grab-and-go chain founded in 2004 by husband and wife team Mark and Lindsay Lilley.

The store will be the brand's second outside central London, joining a branch in the Isle of Dofs, and the first and the first to trade at weekends as the brand looks to attract new clientele.

The company's new store also features a new look, developed over the past year in tandem with London design agency Mystery.

Kara Alderin, Abokado operations director, said: "Our arrival in Hammersmith marks an exciting time for the business, stepping into a new territory outside of our Zone 1 heartland. We're delighted to be trading ahead of expectations, with a fresh brand feel and trading space designed for all day parts. It's been great to see such high levels of interest from day one, and we look forward to establishing a loyal brand following in the local community."

Earlier this year Abokado reported a 24% jump in profits for the year ending 31 March 2018.

Written by Helen Salter

Abokado reports 24% jump in profits>>

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