Marketing
Wake-up call: Don’t get accused of ‘drip pricing’
New rules will soon come into play to stop businesses from baiting customers into buying. Don’t get caught out, says Richard Collie
Loyalty schemes to keep guests coming back
You may offer free vouchers, extra courses or money off, but it’s best to find out what your customers really want before starting your own loyalty scheme. Emma Lake sees what gets customers coming back
How to create a memorable brand and interior
Viewpoint: Why alcohol brands can raise the bar
Viewpoint: AI can help hospitality think differently
Paulo De Tarso leaves LSL Capital to pursue digital project
Accor rapped by watchdog over influencer’s TikTok post at the Savoy
Hotel giant Accor has received a warning from the Advertising Standards Authority (ASA) after an influencer[...]
Social Media Summit 2023: learn how to supercharge your social media strategy
The Caterer has launched the 2023 Social Media Summit, an interactive masterclass that will give hospitality[...]
Viewpoint: how does your hotel stand out?
Keeping one step ahead can mean thinking about what your guests expect and embracing what makes[...]
Evolve and expand experiences to entice consumers, report highlights
A report released by Barclays today has revealed the latest trends in customer and operator behaviour[...]
How to price a hotel room
With myriad considerations about location, type of guest, running costs and your competition, Ben Walker outlines the best way to calculate whether you’re charging the right price for your rooms"
How to optimise your Google Business Profile
Google Maps can drive customers to your business, so Guy Holmes shows how to make sure your profile is selling your brand correctly
Better Business: Pearly Cow
From boutique hotel to matching restaurant, the brothers behind Pearly Cow have created their own strong brand with a personal touch
Better Business: Great North Pie Co
From kitchen to Kampus, Neil Broomfield’s Manchester pie business blooms while staying true to its roots.[...]
How to engage and use social media influencers
Who should you pick, which platform and how should they brag about your brand? Vicky White[...]
Viewpoint: five mistakes hospitality marketers shouldn’t make in 2023
It might be tempting to panic and start shouting about your low prices, but a level-headed[...]
Accor launches midscale soft brand to appeal to independent hotels
Hospitality group Accor has launched its latest brand, Handwritten Collection, with 12 signings already secured.
This much I know: Derek Taylor, hotel marketing pioneer
As the hotel sales and marketing pioneer turns 90, he tells James Stagg what he has learned in a lifetime in hospitality and why the fundamentals remain as important as ever"
Cateys 2022: Best Marketing Campaign Award: Meldrum House Country Hotel & Golf Course
Meldrum House Country Hotel & Golf Course wins Best Marketing Campaign Award, sponsored by Braehead Foods
Creative agency Omne signs up hospitality consultant Charli Garner
Strategic and creative agency Omne has announced it has appointed hospitality consultant Charli Garner.
Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.
The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.
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