hotel brands
News
Accor launches midscale soft brand to appeal to independent hotels
19 January 2023 by Katherine Price
Hospitality group Accor has launched its latest brand, Handwritten Collection, with 12 signings already secured.
Marketing
Change for the better: hotel rebranding
21 April 2019 by Rosalind Mullen
Brands are powerful. We all know that. They promise a set of standards to travellers