Greene King to sponsor Ant and Dec's Saturday Night Takeaway on ITV

04 September 2006 by
Greene King to sponsor Ant and Dec's Saturday Night Takeaway on ITV

Greene King has signed a £1m deal with ITV to sponsor Ant and Dec's Saturday Night Takeaway.

Under the deal, the pub operator will get 80 seconds' airtime in prime-time slots, as well as additional exposure on ITV2 and branding on the ITV website.

Pubs from across the Greene King estate, including former Belhaven sites, will feature in the advertisements.

Greene King is also running a £4m scratch-card promotion in its pubs to run alongside the sponsorship, with prizes including tickets to the show.

The last series of the show averaged 7.8 million viewers.

Rooney Anand, chief executive at Greene King, said: "Ant and Dec's Saturday Night Takeaway attracts viewers that are a great fit with our customer base right across our portfolio of leading ale brands and pub businesses and we're looking forward to rolling out a number of exciting initiatives to further leverage the sponsorship within our pubs."

By Daniel Thomas

Greene King reports better than expected sales at Scottish pubs since smoking ban>>

Get your copy of Caterer and Hotelkeeper every week -

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking