Be At One announces record festive trading figures

06 January 2017 by
Be At One announces record festive trading figures

Cocktail bar brand Be At One has reported a 10% rise in like-for-like sales during the festive season.

Between 1 December and 2 January total sales shot up by 30% and the group sold a total of 516,510 cocktails. Sales of the most popular cocktail, a Pornstar Martini, accumulated almost £700,000 in revenue.

Sales peaked on Friday 16 December with the group recording sales of £340,000. The Greek Street bar on London's Soho stood out as a high performer on this day, taking £37,000.

The company also reported a rise in group bookings, up 38% like-for-like versus 2015. New Year's Eve bookings were also up by 60% nationwide. Christmas pre-booked packages are also on the rise, up 600% year-on-year.

Be At One's Milton Keynes was noted as having the best like-for-like sales growth for bookings, up 116%.

On Boxing Day Cardiff was best performing in terms of revenue, and London's Shoreditch site was the highest-taking bar on New Year's Day.

Steve Locke, co-founder and director, said: "December trading tends to be a very strong period for Be At One as guests seek out a high-quality and special experience to celebrate the festive season. What is particularly pleasing this year is our performance in terms of bookings and our guests' take-up of special Christmas packages, which are massively up and has been embraced and driven by our hard-working teams."

Be At One was founded in 1998 and now operates 31 bars across the UK.

Be At One sees turnover increase by 32% >>

Goose Island takes on Be At One site for first London bar >>

Private equity firm invests £8m in Be At One >>

Looking for a job? See all the current pub and bar vacancies available with The Caterer Jobs >>

Latest video from The Caterer

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking