To celebrate the launch of its biggest marketing programme for 10 years, Tetley has six Fruit, Herbal and Green starter packs to give away. The new "Make Time, Make Tetley" media campaign will run across a range of media and has been created to increase Tetley's market share by attracting new and younger consumers to the hot beverage category.
The campaign, which focuses on the importance of spending quality face-to-face time over a great cup of quality tea with people who are special to you, fits perfectly with the away-from-home message of promoting the benefits of serving great tea out of home.
Tetley has committed to increased levels of brand support to caterers, including new out-of-home point of sale to reinforce the message in the mind of the consumer, along with a fresh new look and feel to the catering specific website, including additional functionality and an enhanced online shop.
Each of the starter packs contains 1 x 25 box of Redbush, Green tea with Lemon, Summer Berry, Camomile, Cranberry and Peppermint, and if sold for just £1.50 per cup, is worth £225 profit for outlets.
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For more information about Tetley starter packs, visit www.tetleyforcaterers.co.uk