Doormen and concierges at some of London's hotels and restaurants have been hailing taxis for their customers with an innovative device that uses a flashing light to attract the drivers' attention.
The brainchild of London cabbie Tony Brady and product design graduate Chris Cullen, the Taxi Hailer can increase your chances of getting a cab by up to five times, the makers say.
The hand-held LED device, which fits easily into a pocket, can provide up to 100 hours of vivid, energy-efficient light the size of a credit card that will make you visible to drivers even in dark or rainy conditions.
It can be branded with company logos and is available online for £9.99. Buy It! readers can qualify for a 20% discount for orders of 10 or more placed by phone.
To buy it, call 020 8644 0129