Fine wine boosts growth for Jascots

27 April 2022 by
Fine wine boosts growth for Jascots

Jascots Fine Wine sector has reported signs of continued growth following the development of a specialist fine wine department in December 2021, with fine wine contributing 8% of total sales value in Q1 2022, up from 5% in Q4 2021.

Omar Raafat was appointed at the end of 2021 and tasked with growing the company's fine wine category, sourcing and selling to Jascots on-trade customers. The fine wine offer has since grown to well over 500 bins offered on a three-day delivery service, with many available by the bottle and the case.

In March 2002, Jascots enjoyed its strongest sales month yet since its acquisition by Freixenet Copestick in December 2020, with trade customer numbers up almost 7% versus the previous high in November 2021. Alongside the growth in sales, the average bottle price was up 12%

Jascots' managing partner Miles MacInnea said: "The growth in sales over the last three months has been really encouraging. Our fine wine range has performed particularly well and has now become an important part of our offer to the premium on-trade.

"The emergence of the Omicron variant in December was another blow for our customers and it was a slow start to 2021 as a result. Signs are that the market is returning to health, although huge staffing and pricing challenges continue to cause concern for hospitality operators of all kinds. Alongside our producers we will continue to do everything we can to support our customers and mitigate the ongoing inflation in the supply chain."

TagsJascots and Wine
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