St-Rémy launches coffee cocktail range with St-Rémy XO

French brandy brand St-Rémy has launched a global campaign showcasing St-Rémy XO through a range of coffee cocktails called St-Rémy Café.

St-Rémy Café focuses on low-cost serves to encourage on-trade account pick-up, with coffee providing a natural flavour base to mix with the St-Rémy XO brandy.

The brand has created the St-Rémy XO Cold Brew, made by combining 45ml St-Rémy XO, 120ml cold brew and 30ml vanilla syrup in an ice-filled glass and stirred. The range also includes the XO Iced Latte and XO Mocha, which can be created as warm or iced drinks, as well as the XO Coffee made from St-Rémy XO, black coffee and simple syrup.

St-Rémy has designed the campaign with the challenges affecting the brandy category in mind: its consumer base is becoming older, and there is a lack of desirability among younger drinkers.

The company is looking to rejuvenate the category further following new product development, which includes St-Rémy Signature, a new blend designed specifically for cocktails and mixing.

Hervé Buzon, St-Rémy global brand director, said: "The on-trade represents an area of huge growth for St-Rémy. We have worked with international bartenders to understand the pinch point for a modern bar: margins, consumer trends and speed with St-Rémy Café, we believe we are providing an attractive option."