Russell's fish and chip shop in Worcestershire has won a year's supply of Lord Chips in a nationwide competition to mark National Chip Week 2013. The £30,000 give-away was awarded to the new business, which opened in November 2012 and mixes tradition and trend, combining modern side dishes such as potted shrimp with melba toast alongside seasonal catches, all served with portions of proper chip shop chips.
Restaurant manager Ross Cameron expressed his delight at the win: "It's absolutely fantastic, we're really chuffed.
"We're a fledgling business so it will provide a massive boost. It just gives us a lot more freedom and the ability to get on with things without constant cost controlling. Stocking Lord Chips will provide a real consistent quality, too."
Russell's, which operates a take-away and 24-cover eat-in restaurant, complete with alcohol licence, is owned by Andrew Riley, who said that news of the win was totally unexpected. He added: "Winning chips for a year will help a great deal. We like to be active in the community so we'll be looking to make a big thing of this."